The project entitled: "Development strategy implementation of the Second-you brand through expansion to foreign markets" is co-financed by the European Regional Development Fund as part of the action 1.4 - Company internationalization, of the Regional Operational Program of the Lower Silesian Voivodeship 2014-2020
The aim of the project is to introduce Second you products to foreign markets, primarily to the English, German, Dutch and American market. Entering the English and German markets will be achieved by creating separate online shops for them, which will allow for planning individual promotional campaigns for each country and preparing dedicated offers to them. Introducing Second you products to the Dutch and American markets, however, will be achieved by establishing cooperation with local distributors.
The project is implemented from August 2017 to September 2018.